We cut creator matching from hours to instant, and hundreds of hours a month from sourcing.

What it changed

• Hundreds of hours saved every month across sourcing and vetting.
• Creator matching went from hours of hand research to instant.
• A creator database built from scratch, starting from around 60 profiles.
• Every profile enriched and scored on the way in, with no manual step.

The challenge

Sourcing, vetting and matching creators was fully manual. Every campaign meant hours of hand research to find the right fit. There was no enrichment or scoring on creator data, and no structured way to match a creator to a brief. The database held around 60 people.

What we built

• 01

  Creator database

  Built from the ground up, starting from around 60 creators.

• 02

  Enrichment and scoring

  Fit, reach and relevance scored before anyone looks at a profile.

• 03

  Campaign matching

  Pairs creators to a specific brief on fit, not on manual review.

• 04

  ClickUp ops system

  Ties sourcing, vetting and campaign work into one backbone.

• 05

  Supporting work

  Competitor analysis, podcast marketing ops, campaign-specific shortlists.